Licensing can be part of a broad commercial strategy, or it can be the technology’s main commercial strategy. Either way, there are many elements that go into creating a successful licensing strategy, such as:
- The relative competitive position of potential licensees
- Exclusive vs. non-exclusive licensing
- Utilizing non-patent IP – trademarks, trade secrets and know how
- Defense and prosecution of infringements
- Performance expectation
- Many more…
Identifying the key elements, their relevance and importance, creating a successful licensing (and licensing negotiations) strategy, and assisting in related negotiations, is at the core of our Licensing practice.