Licensing can be part of a broad commercial strategy, or it can be the technology’s main commercial strategy.  Either way, there are many elements that go into creating a successful licensing strategy, such as:

  • The relative competitive position of potential licensees
  • Exclusive vs. non-exclusive licensing
  • Utilizing non-patent IP – trademarks, trade secrets and know how
  • Defense and prosecution of infringements
  • Performance expectation
  • Many more…

Identifying the key elements, their relevance and importance, creating a successful licensing (and licensing negotiations) strategy, and assisting in related negotiations, is at the core of our Licensing practice.